PR & Advertising Projects

This creative student project, supervised by Azhar Iqbal, highlights a compelling promotional campaign for CarpeDiem Perfumes. The concept and design were crafted by Maheen Noman, while Duaa Siddiqui served as the copywriter and also featured in the campaign alongside Tasawar Iqbal. The project’s strong visual and emotional appeal was brought to life under the direction of Tasawar Iqbal, with Kamran Niazi as the editor and Hessan Bilal as the producer. Through this collaborative effort, the team successfully captured the essence of CarpeDiem, a fragrance that embodies confidence, elegance, and timeless charm.

• Concept & Design : Maheen Noman
• Copywriting : Duaa Siddiqui
• Direction: Tasawar Iqbal · Editing: Kamran Niazi · Production: Hessan Bilal

This project was developed as part of the Project-Based Advertising and Public Relations course under the supervision of Azhar Iqbal. The campaign, titled #Fragrancia, was designed to capture the sophistication and allure of fine fragrances. The creative concept and copy were developed by Hafsa Butt, who also directed the project. She crafted a refined and imaginative campaign that reflects the elegance, emotion, and individuality embodied by the Fragrancia brand.

• Creative Lead & Director: Hafsa Butt

This digital campaign for Looks N Styles showcases the art of beauty, relaxation, and self-care through a modern and engaging visual narrative. The project was produced and directed by Syed Moiz Zaidi, with impactful copywriting by Muhammad Hammad and expert post-production by Mark Shalom. Under the supervision of Azhar Iqbal, the campaign successfully reflects the brand’s commitment to elegance, quality service, and customer satisfaction, positioning Looks N Styles as a trusted name in beauty and wellness.

• Direction & Production: Syed Moiz Zaidi
• Copywriting: Muhammad Hammad · Post-production: Mark Shalom

The #Khaas (Tea) campaign is a heartfelt creative project that celebrates the essence of togetherness, warmth, and everyday special moments shared over a cup of tea. Directed and produced by Maham Zahid, the campaign captures genuine emotions through the performances of Mr. Zahid Majeed, Mrs. Farida Zahid, and friends. The thoughtful copywriting by Maheen Rehman and the inviting tagline and set design by Sana Shehzad perfectly complement the soothing voice-over by Safdar Ali. With visuals beautifully filmed by Ahmad Alamgir and Usman Butt, and expert editing by Nabeel Saeed, the campaign radiates authenticity and warmth. Supervised by Azhar Iqbal, Khaas (Tea) stands as a creative reminder that ordinary moments become truly special when shared with loved ones.

• Direction & Production: Maham Zahid
• Copywriting: Maheen Rehman · Tagline & Set: Sana Shehzad
• Voice-over: Safdar Ali · Filming: Ahmad Alamgir & Usman Butt
• Featured Talent: Mr. Zahid Majeed, Mrs. Farida Zahid, and friends

The Itemaad.pk campaign is a dynamic student project showcasing creativity and strategic thinking in digital advertising. Arooj Rafi, serving as both director and producer, brings to life the essence of trust and reliability that the platform represents. Featuring Arooj Rafi, the campaign emphasizes Itemaad.pk as a dependable online shopping destination where quality, affordability, and customer satisfaction meet. Through engaging storytelling and a relatable visual narrative, the project captures the spirit of confident online shopping in Pakistan. The campaign was proudly supervised by Azhar Iqbal, reflecting his commitment to nurturing innovative ideas and excellence in advertising education.

• Director & Producer: Arooj Rafi
Featured Talent: Arooj Rafi

This award-winning Advertising Project (TVC) showcases creativity, precision, and elegance in promoting Edenburg Wrist Watches. The commercial earned Hafiz Ali Hamza the “Best Production” Award, recognizing excellence in visual storytelling and execution. Featuring Duaa Zahra and Abdur Rahman, and directed by Mian Abdul Rehman, the TVC captures the timeless sophistication and class associated with the Edenburg brand. Supervised by Azhar Iqbal, the project stands as a testament to the team’s talent, professionalism, and innovative approach to advertising production.

• Producer: Hafiz Ali Hamza
• Director: Mian Abdul Rehman · Featured Talent: Duaa Zahra, Abdur Rahman

This creative #StudentsProject from the Advertising & Public Relations course brings the joyful essence of ice cream to life through the brand #Froasty. The campaign highlights freshness, flavor, and fun, perfectly capturing the delight of every scoop. The concept and copy were written by Malaika Khan, produced by Zainab Amjad, and directed by Areeba Safdar, featuring vibrant performances by Zainab, Aliza, Mustaqeem, and Areeba. Supervised by Azhar Iqbal, the project exemplifies youthful creativity, teamwork, and strategic storytelling in advertising.

• Writing: Malaika Khan
• Production: Zainab Amjad · Direction: Areeba Safdar
• Featured Talent: Zainab, Aliza, Mustaqeem, Areeba

This FashionAd project showcases Pehnaway, a stylish clothing brand that celebrates elegance, confidence, and cultural charm. Conceptualized and directed by Hafsa Butt, who also served as the copywriter and model alongside Fatima Khan, the campaign captures the brand’s graceful aesthetic in the beautiful surroundings of Shalimar Garden. Produced by Saira Mushtaq and supervised by Azhar Iqbal, the project blends creativity, fashion, and storytelling to highlight Pehnaway’s unique fusion of tradition and modernity.

• Writing & Directing: Hafsa Butt
• Production: Saira Mushtaq · Featured Talent: Hafsa Butt, Fatima Khan

This Fashion Ad project features Noorban, a clothing brand that embodies grace, tradition, and contemporary elegance. The campaign, rich in visual appeal and cultural aesthetics, was written by Laiba Athar, who also appeared in the ad alongside Ajwa Yaqoob and Duaa Zahra. Ajwa Yaqoob served as the producer, while Iqra Bhatti directed the project with a refined creative vision. Supervised by Azhar Iqbal, the Noorban campaign beautifully captures the spirit of modern fashion rooted in heritage, highlighting the harmony between style, identity, and confidence.

• Writer & Talent: Laiba Athar
• Director: Iqra Bhatti · Producer: Ajwa Yaqoob
• Featured Talent: Ajwa Yaqoob, Laiba Athar, Duaa Zahra

Behind the Shadow is a thought-provoking short film created under the supervision of Azhar Iqbal. The film features powerful performances by Sahar Hashmi, Abdul Moez, Burhan Sandhu, Ibraheem Khan, and H. M. Umar. With a story by Sahar Hashmi and direction and screenplay by Ibraheem Khan, the film explores deep emotional and psychological themes through a cinematic lens. The production was led by Muqadas Idrees, with Nabeel Saeed as Director of Photography, Haiqa Shahzad handling makeup, and Abdul Moeez managing lights and sound. Muhammad Burhan oversaw post-production, ensuring a polished final cut.

• Director & Screenplay: Ibraheem Khan
• Featured Talent: Sahar Hashmi, Abdul Moez, Burhan Sandhu, Ibraheem Khan, and H. M. Umar.
• Producer: Muqadas Idrees · Director of Photography: Nabeel Saeed

HAATH is a powerful short film written and directed by Faraz Ahmad, exploring deep emotional and social themes with a strong cinematic vision. The project combines thoughtful storytelling and evocative visuals to create a moving narrative that resonates with audiences. Guided by the supervision of Azhar Iqbal, the film stands as a testament to creative expression and meaningful storytelling in student filmmaking.

• Director & Writer: Faraz Ahmad

Khauf (The Fear) is a gripping short film that explores the depths of human fear, emotion, and psychological tension. Written and directed by Nimra Qureshi, the film features powerful performances by Areeba Naveed, Ali Akbar, and Daniyal Khalil. Produced by Samran Ali and Bibi Ruqayya, the project combines suspenseful storytelling with strong visual execution. Under the supervision of Azhar Iqbal, Khauf stands out as a remarkable example of student creativity and cinematic expression.

• Writer & Director: Nimra Qureshi
• Featured Talent: Areeba Naveed, Ali Akbar, and Daniyal Khalil
• Producer: Samran Ali and Bibi Ruqayya·

Tawakkal is an inspiring short film created by Iqra Khan and Habiba Tariq, delivering a heartfelt message of faith, resilience, and hope. The film is led by Ghazifa Khan, whose performance brings emotional depth and authenticity to the story. Produced by Rabia Ashraf and Zoya Asim, the project reflects strong teamwork and creative vision. Under the supervision of Azhar Iqbal, Tawakkal stands as a touching and meaningful student film that celebrates perseverance and trust in life’s journey.

• Creator: Iqra Khan and Habiba Tariq
• Featured Talent: Ghazifa Khan
• Producer: Rabia Ashraf and Zoya Asim